Google Business Profile Tips

October 01, 2026•1 min read

Google Business Profile Tips: Get More Reviews & Customers

Your Google Business Profile is often the first thing customers see before they ever visit your website. If it's incomplete or has few reviews, you're losing business before the conversation even starts.

Why Google Reviews Matter for Small Business

97% of consumers read reviews for local businesses, and 47% of consumers won't consider a business with fewer than 20 of them. Reviews also help your local SEO, since Google states plainly that more reviews and positive ratings can help your local ranking.

The good news? Just 35% of SMBs have a Google Business Profile, so claiming and optimizing yours puts you ahead of most competitors.

How to Optimize Your Google Business Profile

Complete every section: hours, services, website, and phone number
Add real photos of your team, space, and work
Ask every happy customer for a review. Most will say yes if you simply ask.
Respond to every review, both positive and negative

Bonus: Reviews Help You Show Up in AI Search

Use of ChatGPT and other generative AI tools for local business recommendations rose from 6% in 2025 to 45% in 2026. Strong reviews help you rank on Google Maps and get recommended by AI tools too.

Need help getting more Google reviews? Polished CRM can automate your review requests.

Kim Muldrow

Kim Muldrow is a dedicated follower of Christ, wife, mother, and daughter. She is the Founder and Brand Growth Specialist of Polished CRM, where she helps businesses shine online through strategic SEO, online reputation management, and AI-driven solutions. With a keen eye for brand storytelling and a passion for innovation, Kim transforms digital challenges into growth opportunities—empowering entrepreneurs and organizations to stand out, connect, and thrive in today’s competitive marketplace.